Collaboration proposal · 2026
Your wood-fired hot tub, in use at a real Swedish home, in front of 195,000 followers who invest in their homes and gardens.
Three ideas, one open route
Three ways to turn a Bauqua tub into more direct orders.
Route 01
The showroom, without the markup
“Let buyers see the tub before they order”
Selling direct is how Bauqua leaves out the retailer markup, but it also leaves out the showroom where a buyer gets to see a tub before spending several thousand euros on it online. Villa Sjövik can be that showroom: an Amber tub, the series Bauqua itself marks as most popular, in use at a real Swedish home and seen by 195,000 followers who invest in their homes and gardens. The goal is to take the hesitation out of a large online purchase and send buyers to bauqua.com ready to order.
Route 02
Built for the cold, shown in it
“Turn the spec sheet into something people have seen”
Bauqua builds for sub-zero Nordic conditions, with a dual-chamber marine-grade stove, heat-treated pine and a stainless steel foundation. On a product page that is a claim. Because the tub stays at Villa Sjövik and is used when the weather turns cold, Nordic buyers get to watch it work in the climate they live in themselves. The goal is a stronger position in Sweden and the rest of the Nordics, the market the tub was designed for.
Route 03
From delivery to the first fire
“Answer the practical question before the order”
For many buyers the hesitation is not the tub itself but everything around it: delivery, placement, the chimney and the first heating. Bauqua’s answer is that the tub arrives fully assembled and complete, with no hidden extras. A campaign that shows that promise kept at a real home, from the day the tub arrives to the first evening in warm water, answers the question buyers ask before they commit. The goal is fewer objections before checkout and ad material for every market Bauqua ships to.
Route 04
Your setup
“Shaped around Bauqua’s own priorities”
The routes above are examples of how a collaboration could look, not a fixed format. Share the series, the model or the market that matters most right now, Amber or Nordic, and Villa Sjövik shapes the whole campaign around that.
Media kit
Inspiration for an audience that invests in home and garden.
165k Instagram · 30k Facebook
Total followers
Interiors · Design · Garden · Styling
Niche & audience
77.4% aged 45 or over
Instagram audience
Collaboration overview
Two ways to build story and reach.
Video Pack
1 video · 2 stories with CTA · 10 lifestyle images
Production fee
1,850
EUR1 video published in Villa Sjövik's channels for 195,000 followers
2 stories with direct link and CTA
10 lifestyle images in an authentic home setting
Permanent usage rights to all material, in your own channels and ads
Concept and schedule approved with Bauqua; styling, filming and editing included
Campaign Package
3 videos · 6 stories with CTA · 60 lifestyle images
Production fee
reg. €5,550
3,500
EUR3 videos published in Villa Sjövik's channels for 195,000 followers
6 stories with direct link and CTA
60 lifestyle images in an authentic home setting
Permanent usage rights to all material, in your own channels and ads
Concept and schedule approved with Bauqua; styling, filming and editing included
Products are sent to Villa Sjövik and stay in the home after the production.
What happens next?
Let's set up
a meeting.
Carin Norberg
Designer · Villa Sjövik
kontakt@villasjovik.se
070–65 66 596
www.villasjovik.se ·
@villasjovik