Collaboration proposal · 2026
Handmade British corten in a real Nordic garden, in front of 195,000 followers who build their gardens to last.
Three ideas, one open route
Three ways to turn a Nordic garden campaign into enquiries and sales.
Route 01
The piece people ask about
“Built for enquiries, not the basket”
A moongate, a corten pond or a made-to-measure feature is not an impulse buy, least of all from another country. It is bought after someone has seen it in a real garden and started asking questions. Villa Sjövik gives one statement piece its place in the garden and points the campaign to an enquiry rather than a basket, with story links that go straight to Edensteel's sales team and show up in its own analytics. The goal is fewer, better-qualified enquiries for the pieces where a single order carries real value.
Route 02
A whole garden, one order
“The core of the range, working together”
Planters and edging are the heart of Edensteel's range, and in a real garden they rarely stand alone: the edging draws the lines and the planters shape the rooms. Villa Sjövik builds part of the garden around the range, so a buyer sees how the pieces work together rather than one product on a white background. That is what turns a single cube planter into a planting plan. The goal is larger orders, and garden projects that start with Edensteel.
Route 03
Material that sells at home too
“A Nordic campaign that works in the UK”
Everything the campaign produces is Edensteel's to keep, with permanent usage rights: the videos, the stories and the lifestyle images. Steel shown standing through Nordic weather is the clearest proof of what built to last means, and that proof works just as well on edensteel.co.uk, in product listings and as Meta ad creative for UK buyers. The goal is a campaign that pays back in both markets: attention in the Nordics, and material that keeps selling in Edensteel's home market for years.
Route 04
Your setup
“Shaped around Edensteel's own priorities”
The routes above are examples of how a collaboration could look, not a fixed format. Edensteel already makes steelwork to measure, and a collaboration can be shaped the same way. Share the product, the category or the season that matters most right now, and Villa Sjövik shapes the whole thing around that.
Media kit
Inspiration for an audience that invests in home and garden.
165k Instagram · 30k Facebook
Total followers
Interiors · Design · Garden · Styling
Niche & audience
77.4% aged 45 or over
Instagram audience
Collaboration overview
Two ways to build story and reach.
Video Pack
1 video · 2 stories with CTA · 10 lifestyle images
Production fee
1,850
EUR1 video published in Villa Sjövik's channels for 195,000 followers
2 stories with direct link and CTA
10 lifestyle images in an authentic home setting
Permanent usage rights to all delivered material
Concept and schedule approved with Edensteel; styling, filming and editing included
Campaign Package
3 videos · 6 stories with CTA · 60 lifestyle images
Production fee
reg. €5,550
3,500
EUR3 videos published in Villa Sjövik's channels for 195,000 followers
6 stories with direct link and CTA
60 lifestyle images in an authentic home setting
Permanent usage rights to all delivered material
Concept and schedule approved with Edensteel; styling, filming and editing included
Products are sent to Villa Sjövik and stay in the home after the production.
What happens next?
Let's set up
a meeting.
Carin Norberg
Designer · Villa Sjövik
kontakt@villasjovik.se
070–65 66 596
www.villasjovik.se ·
@villasjovik