Collaboration proposal · 2026
Your concrete and gold pendant light, in a real Nordic home, in front of 195,000 followers who invest in how their home looks.
Four routes, one open direction
Four ways to turn concrete and gold into a considered purchase.
Route 01
The design object, not just a fixture
“Position the pendant as a considered piece, not a commodity”
GANTlights' concrete and gold pendant already reads as a design object rather than a standard fixture. Placing it inside a real, styled Nordic home in front of an audience that already invests in considered interiors turns that design language into a reason to choose GANTlights over a mass-market lighting retailer, and drives qualified traffic straight to the shop.
Route 02
One brand, every room's lighting decision
“Show the wall, floor and table pieces, not only the hero pendant”
GANTlights makes more than one pendant. Wall lights, floor lights and table lamps in the same concrete and gold language cover far more rooms and buying occasions than a single hero product. Spreading the campaign across that range gives the shop more entry points and lifts the average order value beyond one pendant purchase.
Route 03
A finish chosen, not just bought
“Make the gold, silver or copper choice part of the story”
GANTlights lets a buyer choose the interior finish and cable on several pieces. Showing that choice inside a real home turns a bigger purchase into a considered, personal decision rather than an off-the-shelf pick, which supports GANTlights' price point.
Route 04
Your setup
“Shaped around what matters most to GANTlights”
The routes above are examples rather than a fixed format. Share the piece, finish or campaign period that matters most to GANTlights, and Villa Sjövik can shape the collaboration entirely around that.
Media kit
Inspiration for an audience that invests in home and design.
165k Instagram · 30k Facebook
Total followers
Interiors · Design · Garden · Styling
Niche & audience
77.4% aged 45 or over
Instagram audience
- Sweden
- USA
- Germany
Instagram audience
Top three countries
Collaboration overview
Two ways to build story and reach.
Video Pack
1 video · 2 stories with CTA · 10 lifestyle images
Production fee
1,850
EUR1 video published in Villa Sjövik's channels for 195,000 followers
2 stories with direct link and CTA
10 lifestyle images in an authentic home setting
Permanent usage rights to all delivered material
Concept and schedule approved with GANTlights; styling, filming and editing included
Campaign Package
3 videos · 6 stories with CTA · 60 lifestyle images
Production fee
reg. €5,550
3,500
EUR3 videos published in Villa Sjövik's channels for 195,000 followers
6 stories with direct link and CTA
60 lifestyle images in an authentic home setting
Permanent usage rights to all delivered material
Concept and schedule approved with GANTlights; styling, filming and editing included
Products are sent to Villa Sjövik and stay in the home after the production.
What happens next?
Let's set up
a meeting.
Carin Norberg
Designer · Villa Sjövik
kontakt@villasjovik.se
070–65 66 596
www.villasjovik.se ·
@villasjovik