Collaboration proposal · 2026
Lucide lighting through the dark Nordic months, in front of 195,000 followers who light their homes for the long evenings.
Three ideas, one open route
Three ways to bring Lucide into Nordic homes.
Route 01
The dark half of the year
“Be seen in the months lighting is bought”
From October to March the lamps in a Swedish home are on by mid-afternoon, and that is the season lighting is bought. Villa Sjövik brings Lucide into those months as one connected setting: the pendant over the dining table, the wall lights in the hallway and a lit path out into the garden. The audience sees the lamps working together through a real Nordic evening, and every video and story links straight to lucide.com. The goal is a place in the Nordic market at the time the category sells.
Route 02
A lamp in every window
“A Nordic habit that is bought several at a time”
In Swedish homes a small lamp stands in the windows through autumn and winter, lit every evening and seen from the street. Villa Sjövik shows Lucide’s table lamps in that role, including rechargeable models such as CINTRA from Lucide’s top 20, which need no socket by the window sill. The habit already exists and repeats in every window of the house, so the purchase is rarely a single lamp. The goal is several lamps per order instead of one.
Route 03
The lamp above the table
“Premium by Lucide, where it is noticed”
The pendant over the dining table is the lamp everyone at the table looks at, and the one guests ask about. Villa Sjövik gives that place to one larger piece, such as JOANET in smoke grey from the top 20 or SLALOM in cream from Premium by Lucide, and builds a video around it. In a new market, a brand with more than 1,500 lamps is easily read as a wide range; one statement piece in a real Nordic home sets the price level for the rest of the collection. The goal is premium positioning and a higher order value.
Route 04
Your setup
“Shaped around Lucide’s own priorities”
The routes above are examples of how a collaboration could look, not a fixed format. Lucide launches around 500 new designs a year, and a collaboration can follow that rhythm. Share the collection, the launch or the season that matters most right now, and Villa Sjövik shapes the whole thing around it.
Media kit
Inspiration for an audience that invests in home and garden.
165k Instagram · 30k Facebook
Followers in total
Interiors · Home life · Garden
Niche & audience
77.4% aged 45 or over
Instagram audience
Collaboration overview
Two ways to build story and reach.
Video Pack
1 video · 2 stories with CTA · 10 lifestyle images
Production fee
1,850
EUR1 video published in Villa Sjövik's channels for 195,000 followers
2 stories with direct link and CTA
10 lifestyle images in an authentic home setting
Permanent usage rights to all delivered material
Concept and schedule approved with Lucide; styling, filming and editing included
Campaign Package
3 videos · 6 stories with CTA · 60 lifestyle images
Production fee
reg. €5,550
3,500
EUR3 videos published in Villa Sjövik's channels for 195,000 followers
6 stories with direct link and CTA
60 lifestyle images in an authentic home setting
Permanent usage rights to all delivered material
Concept and schedule approved with Lucide; styling, filming and editing included
Products are sent to Villa Sjövik and stay in the home after the production.
What happens next?
Let's set up
a meeting.
Carin Norberg
Designer · Villa Sjövik
kontakt@villasjovik.se
070–65 66 596
www.villasjovik.se ·
@villasjovik