Collaboration proposal · 2026
HARMONY in a Nordic garden, in front of 197,000 followers who stay outside long after summer ends.
Three ideas, one open route
Three ways to bring SteelArt into Nordic homes.
Route 01
The longer outdoor season
“HARMONY as the reason to stay outside into autumn”
SteelArt describes HARMONY as a balance of contemporary design and cosy warmth in the outdoor space, and it is the fire pit your customers choose most. In the Nordic countries that warmth matters most from September onwards, when the evenings turn dark and cool and people still want to be outside. Villa Sjövik brings HARMONY into exactly that season, in front of an audience that invests in its garden. The goal is demand for your best seller in a new market, with stories that link straight to steelart.lt.
Route 02
The whole fireside
“One order instead of one product”
A fire pit rarely stands alone. SteelArt also makes firewood stands and the NEST log holder, and the HARMONY name runs through both the fire pit and the firewood stand. Villa Sjövik styles them together as one complete place by the fire, so the viewer sees the full setup rather than a single piece. The goal is a higher order value, with every product linked from the same story.
Route 03
From the fire to the front door
“A home brand all year round”
The GELA and ERA plant stands lead SteelArt’s best-seller list, next to the HARMONY, CALM and PEACE pieces for the hallway and living room. The same design names run from the fire pit outside to the coat rack by the door. Villa Sjövik follows that line through the home, so the audience meets SteelArt as a home brand to buy from in every season. The goal is year-round relevance and material SteelArt can use across every category.
Route 04
Your setup
“Shaped around SteelArt’s own priorities”
The routes above are examples of how a collaboration could look, not a fixed format. Share the product, the season or the moment that matters most to SteelArt right now, and Villa Sjövik shapes the whole thing around it.
Media kit
Inspiration for an audience that invests in home and garden.
165k Instagram · 32k Facebook
Followers in total
Interiors · Home life · Garden
Niche & audience
77.4% aged 45 or over
Instagram audience
Collaboration overview
Two ways to build story and reach.
Video Pack
1 video · 2 stories with CTA · 10 lifestyle images
Production fee
1,850
EUR1 video published in Villa Sjövik's channels for 197,000 followers
2 stories with direct link and CTA
10 lifestyle images in an authentic home setting
Permanent usage rights to all delivered material
Concept and schedule approved with SteelArt; styling, filming and editing included
Campaign Package
3 videos · 6 stories with CTA · 60 lifestyle images
Production fee
reg. €5,550
3,500
EUR3 videos published in Villa Sjövik's channels for 197,000 followers
6 stories with direct link and CTA
60 lifestyle images in an authentic home setting
Permanent usage rights to all delivered material
Concept and schedule approved with SteelArt; styling, filming and editing included
Products are sent to Villa Sjövik and stay in the home after the production.
What happens next?
Let's set up
a meeting.
Carin Norberg
Designer · Villa Sjövik
kontakt@villasjovik.se
070–65 66 596
www.villasjovik.se ·
@villasjovik