Collaboration proposal · 2026
Womanswork gloves at work in a Nordic garden, in front of 197,000 followers who garden with their own hands.
Three ideas, one open route
Three ways to bring Womanswork into Nordic gardens.
Route 01
The audience you were built for
“An audience that is 95% women”
Womanswork was created so that women would get gloves made for their hands, never shrunken-down men’s versions. Villa Sjövik’s audience is 95% women, most of them 45 or over: the same woman the brand has made gloves for over 40 years. Every video and story links straight to womanswork.com. The goal is traffic from an audience that recognises itself in the brand from the first video.
Route 02
The glove that digs
“Your best seller, doing what it was made for”
The Digger leads Womanswork’s best sellers, and its promise is clear: reinforced fingertips that won’t break through, even when you dig with your hands. Villa Sjövik puts that promise to work in the autumn garden, planting bulbs and clearing beds before the frost, so the viewer sees the difference instead of reading about it. The goal is a first order that starts with the best seller, and a buyer who comes back for the next pair.
Route 03
More than a glove
“The tools that belong in the same basket”
Gloves lead Womanswork’s best sellers, and the range goes further: compact Japanese bypass pruners sized for a woman’s hand, the Hori Hori Digger and the Radius Garden Weeder. Villa Sjövik lets glove and tools work together through one garden day, pruning, dividing and weeding, so they are seen as one set rather than separate purchases. The goal is a larger basket, with the tools added to the gloves in the same order.
Route 04
Your setup
“Shaped around Womanswork’s own priorities”
The routes above are examples of how a collaboration could look, not a fixed format. Share the product, the season or the moment that matters most to Womanswork right now, and Villa Sjövik shapes the whole thing around it.
Media kit
Inspiration for an audience that invests in home and garden.
165k Instagram · 32k Facebook
Followers in total
Interiors · Home life · Garden
Niche & audience
77.4% aged 45 or over
Instagram audience
Collaboration overview
Two ways to build story and reach.
Video Pack
1 video · 2 stories with CTA · 10 lifestyle images
Production fee
1,850
EUR1 video published in Villa Sjövik's channels for 197,000 followers
2 stories with direct link and CTA
10 lifestyle images in an authentic home setting
Permanent usage rights to all delivered material
Concept and schedule approved with Womanswork; styling, filming and editing included
Campaign Package
3 videos · 6 stories with CTA · 60 lifestyle images
Production fee
reg. €5,550
3,500
EUR3 videos published in Villa Sjövik's channels for 197,000 followers
6 stories with direct link and CTA
60 lifestyle images in an authentic home setting
Permanent usage rights to all delivered material
Concept and schedule approved with Womanswork; styling, filming and editing included
Products are sent to Villa Sjövik and stay in the home after the production.
What happens next?
Let's set up
a meeting.
Carin Norberg
Designer · Villa Sjövik
kontakt@villasjovik.se
070–65 66 596
www.villasjovik.se ·
@villasjovik